Crowdsourcing Ads at Zooppa

March 16th, 2009 in News, by Head Honcho

The cost of making an advertisement can be staggering. One video advertisement can cost as much as $250,000.  While an advertising firm can offer you an output for a couple of thousand dollars, you are not assured that the final work will be great. The same is true for print and radio ads.

For companies looking for an alternative to the advertising firms that charge exorbitant amounts, Zooppa offers an innovative way of making advertisements - whether in print, video or radio. Trying to break away from the norm in advertising, Zooppa  is crowdsourcing the ads that companies commission from its community

Zooppa’s mission is to create a space for social advertising through user-generated content. This means accessing the creative talent outside of the world of traditional advertising. For companies, it can mean that you can have a complete ad campaign at a fraction of the cost.

For any company interested in partnering with Zooppa, a contest is set up for every ad campaign that you are planning to launch. A creative brief detailing the brand and its target market is prepared for the particular contest. Zooppa users then submit their entries in line with the creative brief. Other users will then vote for their favorite entry to determine the winner of the contest. Zooppa will award cash prizes to the creators of the highest rated ads.

This format may be suitable for many companies. They can save on advertising expenses but still get high quality content culled from a large pool of talent that an advertising firm would be hard to match.

For individuals who are artistically inclined, Zooppa can be a good way to earn some extra money. There are many contests to join, giving anyone with talent a fair chance to win. The brand may use your winning ad for their online campaigns, or, in certain cases, their offline campaigns. There are also awards for runners-up including cash and other prizes.You may also collaborate with other users. Zooppa rewards this type of collaboration with a Bonus Team Prize . Since its inception, Zooppa has already awarded more than $300,000 to its members.

The way Zooppa works, it’s a win-win situation for the parties involved. The companies can get value for their money with the abundance of content submitted by Zooppa users. The users get to show their works and earn recognition and some cash along the way.

Here is a short video explaining how Zooppa works: