Your Video Ads at Realpeoplerealstuff

March 4th, 2009 in News, by Head Honcho

The NFL Superbowl, one of the United State’s biggest sporting events, is famous not just for the game. It is also famous for the commercials that are shown during breaks. Understandably, the price of a 30-second commercial spot is sky-high ($3 million, to be exact) because of the large audience that the show garners. This phenomenon also shows that the video commercial is still one of the most effective - of not the most effective - marketing tools there is. It is more powerful than print or radio/audio ads because you can incorporate text, image and sound in a video commercial.

That is also the reason why Youtube is very popular. Everyday, Youtube gets millions of hits from all around the world. In this fast-paced world, videos are much easier to digest than pure text. Another reason for Youtube’s popularity is that it allows anyone to create, upload and share videos with millions of people.

These factors may be the moving force why the website Realpeoplerealstuff was launched. There are already many websites exclusively featuring classified ads, the most famous of which is Craigslist. But these sites are limited to showing pictures and text. Realpeoplerealstuff exclusively showcases user-generated video ads.

Realpeoplerealstuff sees the potential of merging a classified ads website like Craigslist and a video website like Youtube. Realpeoplerealstuff is banking on this changing web landscape:

Advertising is migrating to the web in video format. Realpeoplerealstuff.com combines the hottest Internet trends in one, easy-to-use site: e-Commerce, snarky writing, funny videos, everyone’s desire to be a star and video sharing. Because it’s video, you can tell people a lot more about what you’re selling than what they can see in a couple of photographs on craigslist.com or eBay.

If you are interested in posting a video ad starring yourself, you first have to sign up as a member. Prepare your video, using your digital camera, camcorder, webcam or even your cellphone. Once you have finished the video (which must be under 3 minutes), all you have to do is post in on the site, together with the details of the oriduct or service that you are offering. You can make your ad more specific by adding tags, the price, and some brief description of you product or service.

Even if you don’t have anything to sell and are just looking around, Realpeoplerealstuff is a great place to canvass for things that you need. You can browse the ads by location or by category. It is much easier on the eyes, and you can get some laughs on the way.

On paper, the concept of Realpeoplerealstuff is really good. So will this trend pioneered by Realpeoplerealstuff become the standard? Only time will tell.